How to Effectively Present Your Business Case

Presenting a business case is an essential skill for gaining support and approval for any initiative. To make your case compelling and clear, here are some best practices:

Be Succinct

Use short, direct sentences that get straight to the point. Avoid over-explaining or repeating information, less is often more when you want to keep attention and convey your message clearly.

Use Plain English

Jargon can confuse and alienate your audience. Stick to simple, everyday language that everyone can understand, regardless of their background or expertise.

Use Visuals Thoughtfully

A well-placed diagram or image can help clarify complex information, but only if it’s relevant and easy to interpret. Make sure any visuals you use add value to your presentation, rather than distracting from it.

Align with Strategic Imperatives

Always connect your business case to the company’s strategic priorities. Show how your proposal supports the broader objectives, whether through financial benefits, efficiency gains, or other key outcomes.

Socialise Your Case

Don’t wait until the presentation to surprise your approvers. Engage them early in the process, share your ideas, and consider their input throughout the development. This builds support and ensures your business case addresses their concerns.

Conclusion

By following these tips, you'll present a business case that's clear, concise, and aligned with strategic priorities, setting you up for success and gaining approval.