Question 1

What is a Fractional CFO?

Accepted Answer

A Fractional CFO is an experienced Chief Financial Officer who works with your business part‑time or on a flexible basis. They provide high‑level financial leadership, like strategy, cashflow management, budgeting, and performance insight, without the cost of a full‑time executive.

Question 2

What are the benefits of a Fractional CFO

Accepted Answer

A Fractional CFO gives you access to senior financial expertise without the cost of a full‑time hire. They help improve cashflow, provide clearer financial insights, strengthen decision‑making, and support your business through growth or change.

A Fractional CFO can also be engaged for short‑term initiatives, such as a major project, capability building, or period of transition, giving you flexible expertise exactly when you need it.

Question 3

What is the meaning of Business Acumen?

Accepted Answer

Business acumen refers to a person's ability to understand and make sound decisions in various aspects of business. It involves a combination of skills, knowledge, and insight that allow someone to:
 • Understand financial principles: Knowing how financial metrics like profit, revenue, costs, and cash flow work, and how they impact the overall business.
 • Strategize effectively: Identifying key opportunities, risks, and ways to maximize value in alignment with business goals.
 • Analyse market dynamics: Recognising trends, competition, and customer needs to make informed, forward-looking decisions.
 • Make quick, effective decisions: Prioritising actions that align with long-term business objectives while addressing immediate challenges.
 • Communicate persuasively: Articulating complex business insights and strategies in a way that aligns teams and gains buy-in.
Overall, business acumen is about having the "big picture" understanding of how a business operates and using that knowledge to contribute to its success. It's a key skill for leaders and managers across all functions, from finance and operations to sales and marketing.

Question 4

What is the meaning of Financial Acumen?

Accepted Answer

Financial acumen is the ability to understand and apply financial knowledge effectively. It involves interpreting financial data, assessing profitability, managing budgets, and making informed financial decisions that align with business goals.  Strong financial acumen enables individuals to evaluate risks, optimise resources, and contribute to a company's financial health and growth.

Question 5

What is a Business Plan?

Accepted Answer

A business plan is a structured document outlining a company’s objectives, strategies, and roadmap for achieving them. It typically includes an executive summary, description of products or services, market analysis, marketing and sales strategies, organizational structure, and financial projections. The plan identifies target markets, competitive positioning, and resources needed for growth. It serves as both a blueprint for company operations and a tool to attract investors or secure financing. 
By defining clear goals and mapping out actionable steps, a business plan provides direction, aligns teams, and provides a framework to measure progress, making it essential for startups and established businesses alike.

Question 6

What is the difference between a Business Plan and Business Case?

Accepted Answer

A business plan outlines a company’s goals, strategies, and financial projections to guide overall operations and growth. A business case, on the other hand, justifies a specific project or investment, detailing its benefits, costs, and risks to support decision-making on whether to proceed with it.

Question 7

How do I write a Business Plan?

Accepted Answer

To write a business plan, follow the below key steps:

• Start by highlighting your company’s mission and objectives. 
 • Conduct a market analysis to outline industry trends, competition, and customer needs. 
 • Detail your marketing and sales strategies to attract and retain customers. 
 • Describe your products or services and identify the target market you aim to reach.  
 • Explain your organisational structure, listing key roles and responsibilities. 
 • Provide financial projections, including revenue, costs, profit, working capital and cash forecasts. 
 • Outline your funding needs if applicable.

Finally summarise your plan with a short executive summary that highlights they key findings from each of the sections.  Whilst written last this should appear at the beginning of your plan.

Question 8

How do I write a Business Case?

Accepted Answer

To write a business case follow the below key steps:

• Start by identifying the problem you are trying to solve and what are the causes of that problem.
 • Consider the stakeholders associated with your case and how to appropriately engage with them in building your case.
 • Identify the outcomes you are aiming to achieve with your case.
 • State the strategic alignment and why the case is important for your organisation.
 • Identify the options that would overcome the problem and achieve your outcomes.
 • Prepare a cost benefit analysis for each of the options 
 • Identify the risks for the case, how they will be managed and for which options these are applicable.
 • Finally prepare an executive summary which summarises the key findings of each of the above steps and recommends the most effective option to proceed with.

Question 9

What is Project Management?

Accepted Answer

Project management is the process of planning, delivering, monitoring and controlling a project from start to finish. It involves defining objectives, engaging with stakeholders, organising resources, managing timelines, and mitigating risks to ensure the project is completed successfully, on time, and within budget.

Effective project management ensures goals are met efficiently and effectively.

Smarter Financial Leadership:
Fractional CFO
+ Training Solutions

Strategic support. Lasting capability.

ABOUT PATCHWAY SERVICES

Our Services

Fractional
CFO
Services

Business & Financial Education

Financial
Coaching & Mentoring

FAQs

Smarter Financial Leadership: Fractional CFO + Training Solutions